Privacy Policy

Privacy Policy

Last Updated: February 2026

At Aura Bela, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information in compliance with UK GDPR and data protection regulations.

1. Information We Collect

We collect the following types of information:

  • Personal Information: Name, email address, postal address, phone number, and payment details when you place an order
  • Order Information: Purchase history, product preferences, and delivery details
  • Technical Data: IP address, browser type, device information, and cookies
  • Communication Data: Emails, messages, and feedback you send to us

2. How We Use Your Information

We use your personal data to:

  • Process and fulfil your orders
  • Communicate with you about your orders and enquiries
  • Improve our products and services
  • Send marketing communications (with your consent)
  • Comply with legal obligations
  • Prevent fraud and ensure website security

3. Data Sharing and Disclosure

We do not sell your personal data. We may share your information with:

  • Payment processors to complete transactions
  • Shipping carriers to deliver your orders
  • Service providers who assist with our business operations
  • Legal authorities when required by law

4. Cookies

We use cookies to enhance your browsing experience, analyse website traffic, and personalise content. You can manage cookie preferences through your browser settings.

5. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, and resolve disputes. Order information is typically retained for 7 years for tax and accounting purposes.

6. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data
  • Rectify inaccurate information
  • Request deletion of your data
  • Object to processing of your data
  • Request data portability
  • Withdraw consent for marketing communications

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. All payment transactions are encrypted using SSL technology.

8. International Transfers

Your data may be transferred to and processed in countries outside the UK. We ensure appropriate safeguards are in place to protect your information in accordance with UK data protection laws.

9. Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal data from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at:

Email: support@aurabelashop.com

Thank you for trusting Aura Bela with your personal information.